This article aims to equip business owners and company directors with basic knowledge of Malaysia’s competition law framework to help them navigate compliance and make informed decisions.

In Malaysia’s competitive business landscape, companies naturally strive to grow revenue and gain market advantage. However, these competitive ambitions must be balanced against compliance with competition law, which somewhat counter-intuitively, aims to ensure a level playing field, fair trade, and healthy market competition. The reason being that fair competition, ultimately, ensures sustainability and protects both consumers and other business owners in the long run.

The Competition Act 2010 (“the Act”) is the primary legislation that governs fair competition in Malaysia. Overseen by the Malaysia Competition Commission (MyCC), it sets out prohibited commercial conduct and imposes significant penalties for breaches.

Scope of the Act – Who does it apply to?

Pursuant to Section 3 of the Act, the Act applies broadly to:

  1. Any commercial activities in Malaysia; and 
  2. Commercial activities outside Malaysia that have an effect on market competition within Malaysia (extraterritorial application).

Key Takeaway: All “commercial activities” which essentially means the production, distribution, or supply of goods or services for economic gain, which can include BOTH local and foreign transactions which impact the Malaysian market, can be caught by the Act.

The 2 Main Prohibitions – What businesses SHOULD NOT do?

As the Act’s over-arching objective is to promote fair competition, protect consumers, and ensure a level playing field in Malaysian markets, the Act primarily targets 2 types of anti-competitive behaviours

A. Anti-Competitive Agreements (Section 4 of the Act)

The Act prohibits the following dealings, conduct and/or agreements:

  1. Horizontal agreements: between competitors at the same level of the supply chain (such as distributor and distributor or retailer and retailer).
  2. Vertical agreements: between enterprises at different levels (such as manufacturer and distributor, or distributor and retailer).

whether oral or written, which has the object or effect of significantly preventing, restricting or distorting competition in any market (in Malaysia) for goods or services.

Practical examples of prohibited horizontal anti-competitive conduct or agreement (Section 4(2) of the Act):

  • Price-fixing (directly or indirectly) – this includes fixing sale price itself or fixing an element of the price, such as discount, percentage price increase or permitted range of prices, or even agree on recommended pricing among competitors, which reduces market competition on the products. 
  • Sharing market or supply sources – where competitors agree to allocate customers    between themselves or agree to stay out of each other’s geographic territory or customer base, thereby preventing market competition.
  • Bid rigging – this includes cover bidding, bid suppression and bid rotation which purport to manipulate bidding outcome and pre-arrange winner at the detriment of other bidder competitors.
  • Limiting production or market access – this includes foreclosure or division of market access based on different groups of competitors, restricting competition across businesses in different markets and limiting consumer choices.

Practical examples of prohibited vertical anti-competitive conduct or agreement:

  • Resale price maintenance (RPM) – minimum or maximum price restriction on buyers often limits the ability of retailers to compete on price, particularly impacting those who depend its market strategies significantly on reward or loyalty rebates.
  • Product tying – where seller requires buyer to buy an unwanted product for purchase of another product they want, which indirectly reduces competition on the tied product and raises costs and reduces free-choice for buyers.
  • Exclusive distribution arrangements – where supplier gives exclusive distribution rights at a designated geographical territory to a distributor/reseller, which limits intra-brand competition. E.g. Overseas supplier gives exclusive distribution right to a Malaysian distributor for the Malaysia market.
  • Exclusive customer allocation – where supplier agrees to sell to a distributor who agrees to only resell to a particular group of customers, restricting market-to-market competition and creating entry barriers on them into other markets.

The “Significance” Test & Safe Harbour mechanism:

Even if an agreement is not automatically prohibited under Section 4(2) of the Act, MyCC will still assess whether it has a “significant” anti-competitive effect on the Malaysian market. Agreements are generally less likely to be considered significant if they fall under the “safe harbour” thresholds for market shareand hence are less likely to be considered anti-competitive:

  • Horizontal agreements: combined market share in the relevant market ≤ 20%.
  • Vertical agreements: each party’s market share ≤ 25% in each relevant market. 

B. Abuse of Dominant Position (Section 10(1) of the Act)

Section 10 targets enterprises that hold a dominant position in a relevant market and engage in conduct that abuses that dominance, thereby harming competition. A “dominant position” generally means having significant market power, allowing an enterprise to act independently of competitors, suppliers, or customers (e.g., controlling a large market share or having unique market influence).

Practical examples of abuse pursuant to Section 10(2) of the Act:

  • Imposing unfair prices or terms – this involves a business with dominant market power imposing unfair prices or conditions that disproportionately benefit themselves, causing smaller competitor the difficulties to compete on equal terms.  
  • Limiting supply or market access – this includes deliberate restriction in supply or access into certain markets, which impedes the affected businesses from operating efficiently and reduces competition.
  • Refusing to supply to certain parties – withholding supply and isolating particular groups of competitors using dominant market power could also restrict certain competitor’s market entry and diminish market competition and dynamics effectively.
  • Discriminatory conditions on different trading parties to discourage competition –this includes imposition of discriminatory prices or terms among different trading partners which unfairly advantages some competitors and leads to an unlevel playing field in competition.

Key Takeaway: Holding a dominant position is not illegal; but abusing it to harm competition is. 

Exemptions – When does the Act NOT apply?

The Act does not apply to the following commercial activities:

  • Activities under direct governmental authority
  • Solidarity-based activities
  • Purchases of goods or services for non-economic purposes
  • Specific regulated sectors such as telecommunications, energy, petroleum upstream activities, and aviation

Penalties – What are the consequences of breach?

There are significant penalties for anti-competitive practices under Sections 4 (anti-competitive agreements) and 10 (abuse of dominant position), with fines up to 10% of an enterprise’s worldwide turnover during the infringement period, alongside remedies like ceasing conduct or restructuring business practices. General offences, such as obstructing investigations or non-compliance with the Malaysia Competition Commission (MyCC) orders, attract fines up to RM5 million for corporations and with directors potentially facing personal liability. For details on prosecutions, visit the MyCC’s official pages for Enforcement Overview and Case Decisions here: https://www.mycc.gov.my/case 

Upcoming Changes: Merger Control Regime

In addition to existing prohibitions, a new merger control regime proposed by MyCC in April 2022 aims to prevent mergers that significantly reduce market competition. Expected to be tabled in Parliament in 2025, this regime will expand MyCC’s investigative and enforcement powers, which the public should be aware of.

Key Takeaways 

To comply with competition law, it is important to regularly review your contracts and business practices. Careful attention should be paid to pricing, market allocation, and exclusivity arrangements, since even informal agreements can lead to legal issues. It is also essential to monitor your market share in relation to “safe harbour” thresholds and to avoid any behaviour that could be seen as abusing a dominant position.

***

This article was written by Chin Wan Xin (Associate) from Donovan & Ho’s corporate practice. 

Our corporate practice group advises on corporate acquisitions, restructuring exercises, joint venture arrangements, shareholder agreements, employee share options and franchise businesses, Malaysia start-up founders and can assist with venture capital funds in Seed, Series A & B funding rounds. Feel free to contact us if you have any queries.

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